Zwell is a modern surf wear established in 2016. The idea was founded by Zavier Hannett where he wants to build Zwell to be a successful brand where people can wear it with confidence.
The catch phrase 'Be the wave' takes the idea of taking control of life, it encompasses the metaphorical meaning of a wave. Where in surfing the wave has all the control over the surfer. Furthermore 'Be the wave' means to take control and life will take you on an adventure.
Zwell represents an adventurous and energetic lifestyle. The design itself is two waves intercepting each other again alluding to the metaphorical meaning of the wave.